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Digital Marketing

DIGITAL MARKETING: In today's digital world, businesses of all sizes need a powerful online presence to thrive. Digital marketing offers a unique toolbox to reach and engage potential customers, build brand awareness, and ultimately, drive growth.

Saksham's Digital Marketing course equips you with the comprehensive skills and knowledge to excel in this dynamic field, allowing you to:

Understand the digital landscape: Demystify various marketing channels and platforms, from social media and email marketing to search engine optimization (SEO) and pay-per-click (PPC) advertising.
Craft engaging content: Learn to create compelling content that resonates with your target audience and drives engagement.
Leverage data for insights: Discover how to analyze data effectively, measure campaign performance, and make data-driven decisions for optimal results.

Why Choose Digital Marketing?

The digital marketing landscape offers several compelling reasons to enter this exciting field:

High Demand: Skilled digital marketers are in high demand across various industries, with promising career opportunities.
Scalability and Adaptability: Digital marketing skills remain relevant and adaptable, allowing you to work across different industries and adjust to evolving trends.
Measurable Results: Unlike traditional marketing, digital marketing allows you to track campaign performance and measure results accurately, enabling continuous improvement.
Creative Expression: Develop your creative muscles and tell brand stories in innovative ways through various marketing channels.

What You'll Learn with Saksham's Digital Marketing Course:

Fundamentals of Digital Marketing
Content Marketing

• SEO and SEM

Social Media Marketing

Email Marketing

Analytics and Reporting Learning with Saksham:

Expert-Led Video Lectures: Gain a clear understanding with concise and engaging video lectures delivered by experienced instructors.

Interactive Learning Environment: Ask questions, participate in discussions, and connect with fellow learners in a supportive community.

Real-World Projects: Apply your knowledge through practical projects and case studies, simulating real-world scenarios and building your portfolio.

Dedicated Support: Our team is here to provide personalized assistance whenever you need help.

Become a digital marketing whiz with Saksham! By mastering essential skills and gaining valuable experience, you'll be well-equipped to navigate the ever-evolving digital landscape and propel businesses towards success in the online world.

Enroll today and take the first step towards a rewarding career in digital marketing!

Course Overview

Overview of Digital Marketing

Digital marketing refers to the practice of promoting products, services, or brands using various digital channels and technologies.

What is marketing and digital marketing?
Understanding Marketing and Digital Marketing Process?

Website Creation

Website creation is a crucial component of digital marketing as it serves as the online hub for a business or brand.

HTML Basic
Understanding about Internet , websites , l
Planning of a website Statics, Dynamics (Informative & Ecommerce)
Domain Booking
About CMS and creating website in Wordpress
Server & Hosting
One Live Project

Search Engine Optimization

search engines can easily access and understand your website's content.

What are search engines and their functions ?
What is SEO?
Understanding traffic , keywords etc .
On page optimization
URL Structure
Site Analysis
Domain
Keyword Research With Google Keyword Planner
Keyword Planning
Title Tag
Meta Tag
Google Analytics (Code Generation)
Canonical Tag
H1 Tag
Anchor Tag
Image Optimization (Alt Tag)
Sitemap Creation & Submission (html and xml)
Content Optimization
Custom 404
Robots.txt
.htaccess
301 Redirect
Off page optimization
What is Off page SEO?
Why Off page is Important
Backlinks Creation Methods
What are Backlinks?
Difference Between Do Follow and No Follow Backlinks
How to Increase Google Page Rank
Web Directory Submissions
Article Writing & Submission
What is Google Page Rank
Social Bookmarking
Press Release Writing & Submission
Forum Posting
Comment Blogging
Classifieds Posting
RSS Feeds
Search Engine Submissions

PPC Advertising (Google Ads & Express)

Google Ads and Google Ads Express are popular PPC advertising platforms provided by Google.

Introduction to Google ads & PPC advertising
Setting up Google ads account
Understanding in organic search results
Overview of Microsoft Adcenter (Bing & Yahoo)
Campaigns, Adgroups, Ads, Keywords, etc.
Understanding ads account structure
How does ads rank ads
Types of Advertising campaigns-Search, Display, Video
Difference between search & display campaign
What is quality score
Why quality score is important What is CTR?
Understanding ads algorithm (adrank) in detail with examples
Why CTR is important Understanding bids
Enhanced CPC
Advanced level bid strategies
What are flexible bidding strategies
Types of ad-extensions
Understanding ad-extensions
Finding relevant adgroups options using tool
Creating adgroups
Creating adgroups using tool
Finding relevant keywords
Adding ad-extensions in our Campaign
Understanding keywords
Adding keywords in ad-group using keyword planner tool
Examples of types of keywords
Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
Creating ads
How to write a compelling ad copy
Understanding ad metrics Display & destination URL
Tracking Performance/Conversion
What is conversion tracking Why is it important
Best & worst examples of ads Creating ads
How to set up conversion tracking
Adding tracking code in your website
Checking conversion stats
Remarketing
Optimizing Search Campaigns
GOOGLE ADS CERTIFICATION
Ads Fundamental
Display Advertising
Search Advertising
Video Advertising
Mobile Advertising
Shopping Advertising

Social Media Marketing

Social media marketing relies heavily on creating and sharing engaging content to attract and retain the target audience.

Understanding the existing social media paradigms & psychology
What is social media
How social media marketing is different than others

Facebook Marketing

Facebook offers businesses a vast user base and a range of marketing tools to reach and engage with potential customers.

Creating Facebook advertising campaign
Creating Facebook Page
session
Understanding Facebook marketing practical
How to do marketing on fan page (with examples)
Increasing fans on fan page
Facebook Advertising
Important apps to do fan page merketing
Fan engagement
Best practices for Facebook advertising
Types of Facebook advertising
Targeting in ad campaign
Payment module-CPC vs CPM-CPA
Using power editor tool for adv.
Setting up conversion tracking

Linkedin Marketing

LinkedIn platform to connect with professionals, build professional networks, promote brands, and achieve specific business objectives.

Understanding Linkedin
Linkedin Advertising & it best Practices
What is Linkedin l Understanding Linkedin
Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
How to do marketing on Linkedin groups
Understanding Linkedin Groups (Manage Linkedin groups)
Company Pages
Increase ROI from Linkedin ads
Linkedin Publishing

Twitter Advertising

Twitter provides various targeting options to ensure ads are shown to the most relevant audience.

Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
Black hat techniques of Twitter Marketing
How to do marketing on Twitter
Understanding twitter
Advertising on Twitter
Tools of twitter Marketing
Creating Campaigns
Types of Ads

Video Marketing

These videos focus on showcasing the brand's identity, values, and mission.

Creating 1st Video campaign
Benefits of Video marketing
Understanding Video Campaigns
Importance of Video marketing
Using you tube for Business
Get traffic through you tube channel/video to your website
Developing you tube video for Marketing strategy
Create video adgroup
YouTube Monetization
Targeting options
How to Increase Youtube (Views, Subscriber Etc.)

Google Analytics

Google Analytics tracks and reports various metrics related to website traffic.

Introduction to Google analytics
Understanding cookie tracking
Understanding Google analytics account structure
How Google analytics works
Types of cookie tracking used by Google analytics
How to set up analytics account
Difference between exit rate & bounce rate how to reduce bounce rate
How to setup goals
Hot to add analytics code in website
Understanding different types of goals
Understanding goals and conversion how to setup goals?
Understanding bounce & bounce rate
Understanding Google analytics insights
Benefits of integrating adwords & analytics
How to integrate adwords and analytics account
Importance of funnels
Understanding filters & segments
Measuring performance of marketing campaigns via Google analytics
How to view customized reports
How to set up filters & segments
Monitoring traffic behavior
Monitoring traffic sources
Taking corrective actions if required

Online Reputation Management (ORM)

The goal of ORM is to build and maintain a strong online reputation, enhance credibility, and mitigate the impact of negative information or reviews.

What is online reputation management
Why online reputation management
How to deal with criticism online
Understanding ORM scenario
Ways to create positive brand image online
Understanding tools for monitoring online reputation
Best examples of online reputation management
Step by step guide to overcome negative online reputation

Affiliates

Affiliate networks act as intermediaries between advertisers and affiliates.

What is Affiliates
Top Indian and Worldwide Bloggers
How to join and Earn with Affiliates
How to Earn Money with Blogging

Adsense & Blogging

Adsense and blogging are two essential components of digital marketing that can be combined to generate revenue and monetize a blog.

What is Adsense
Cool trick to get Adsense approval by Google
How to get approved for Adsense
What is Blogging
Using your adsense account interface Placing ads on your blog
Creating blogs with our Free theme
Wordpress Themes and Plugins
How to Blog
What is Wordpress and How to Create with Wordpress

Ecommerce Marketing

E-commerce marketing refers to the strategies and tactics employed to promote and sell products or services online.

What is Ecommerce
Why you need a solid Ecommerce marketing strategy
Top Ecommerce Website around the world
How to do SEO of an Ecommerce website
Ecommerce scenario in India
Ecommerce business
Formulating right Ecommerce marketing strategy

Video Marketing

Video marketing is a powerful strategy that involves creating and utilizing videos to promote, advertise, or communicate messages to a target audience. It has become increasingly popular due to the widespread use of digital platforms and the ease of consuming video content.

Understanding Video Campaigns
Creating 1st Video campaign
Importance of Video marketing
Benefits of Video marketing
Using you tube for Business
Developing you tube video for Marketing strategy
Create video adgroup
Get traffic through you tube channel/video to your website
Targeting options
YouTube Monetization
How to Increase Youtube (Views, Subscriber Etc.)

Wordpress

WordPress is a popular open-source content management system (CMS) that allows users to create and manage websites and blogs with ease. Originally developed as a blogging platform, WordPress has evolved into a versatile CMS that powers a significant portion of the internet. Here's an overview of key features and aspects of WordPress:

About CMS and creating website in Wordpress
Wordpress Installation
Create domain email accounts
Wordpress introduction themes
How to create pages and post in wordpress
Categories vs tags
How to create Menus in Wordpress
Free theme customization part 1
Free theme customization part 2
Free theme customization part 3
Overview , Analysis, Installation & use of Plugins
Content Development
Payment gateway and website security
Domain Booking
Server & Hosting
One Live Project

Mobile Web Marketing

Mobile web marketing refers to the strategies and techniques used to promote products, services, or brands through mobile devices, particularly smartphones and tablets. As mobile usage continues to grow globally, optimizing marketing efforts for mobile platforms has become essential for businesses seeking to reach a broader audience. Here's an overview of key aspects of mobile web marketing:

Understanding Mobile Devices
Mobile Marketing and Social Media
Mobile Marketing Measurement and Analytics
Fundamentals of Mobile marketing

Email Marketing

Email marketing is a digital marketing strategy that involves sending targeted and personalized messages to a group of individuals via email. It is a powerful and cost-effective tool for businesses and organizations to connect with their audience, build relationships, promote products or services, and drive engagement. Here's an overview of key aspects of email marketing: